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To Drive Creativity, Add Some Conformity
When you're building a team to generate radical innovation, make sure you include a few conformists among the radical thinkers and rule-breakers. Conformists are crucial because they support the creatives and strengthen group cohesion, according to research on a high-tech company by Ella Miron-Spektor, Miriam Erez, and Eitan Naveh of Technion-Israel Institute of Technology.