Founded in 1964, Brøndby IF (BIF) was a professional Danish football club located in Brøndbyvester, in the capital region of Denmark, and had won eleven Danish championship titles. In 2015, BIF embarked on a journey of incorporating sports data into its organization and building its sports analytics capabilities. By the end of 2022, sports data had become an integral component of the club’s activities and had enabled BIF to establish itself as a leader in sports analytics in Northern European football. However, BIF and its analytics capabilities were contending with the ever-changing landscape of modern sports characterized by rapid digitalization and internationalization.