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Balanced Snacking
The Balanced Snacking case follows the entrepreneurial journeys of Gautam Gupta and Ken Chen. Gupta and Chen met as Babson undergraduates. The goal of the Balanced Snacking project is to deliver healthy (balanced) snacks to consumers on a subscription basis through an online marketplace. At the time of the case, Gupta and Chen had developed the idea to the point of conducting marketplace experiments to determine demand. They had come from very different backgrounds, but their combined skills complemented each other as they progressed through this trial and error stage. The case focuses on what types of experiments and testing they might pursue to prove their business idea.