個案總覽

Stayfilm is a representative case of a Brazilian digital startup trying to compete and succeed in the global market. In 2016, Stayfilm's application (app), which customers used to convert photos and videos into films, faced a decline in the number of registered users, app downloads, and films produced. After opening some offices overseas, the partners realized that operating a global business in more stable and tech-developed countries would benefit their success; hence, they decided to move the startup headquarters to a different country. By February 2017, they were considering moving Stayfilm's headquarters to London (U.K.), Toronto (CA), or Miami (U.S.). This case asks students to select a city where the company should establish its headquarters based on information provided in the case. The story presents a successful example of an emerging market digital startup attempting to expand globally. The case provides an exciting context for studying digital startups' attributes, business models, and internationalization processes.