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Addressing Hearing Loss for 38 Million Americans
New digital technologies and advances in hearing aids could help people hear more clearly, but hearing aids could cost thousands of dollars-and Medicare didn't cover the cost of the devices. This case study discusses the disruption to the U.S. hearing aid market in the United after the Biden administration created a new regulatory pathway for the sale and service of over-the-counter hearing aids, without a prescription. How would the five companies that had long dominated the market adjust to the change? How would new competitors like Apple develop retail strategies for Bluetooth-based products, and provide support and troubleshooting services?