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The latest offering by Reliance Brands Limited (an undertaking of Reliance India Limited) under the aegis of the Jio brand was Jio World Plaza (JWP), an ultra-luxurious mall with breathtaking architecture and an upscale range of brands and services, signalling that India had arrived on the global luxury market. Providing an eclectic mix of Western and Indian wearable and lifestyle brands, JWP had the potential to transform the luxury sector by the effective usage of brand management strategies. In November 2023, Jio’s management faced the question of whether to shape its brand architecture as either a branded house or a house of brands.

The latest offering by Reliance Brands Limited (an undertaking of Reliance India Limited) under the aegis of the Jio brand was Jio World Plaza (JWP), an ultra-luxurious mall with breathtaking architecture and an upscale range of brands and services, signalling that India had arrived on the global luxury market. Providing an eclectic mix of Western and Indian wearable and lifestyle brands, JWP had the potential to transform the luxury sector by the effective usage of brand management strategies. In November 2023, Jio's management faced the question of whether to shape its brand architecture as either a branded house or a house of brands.

Maruti Suzuki India Ltd. (MSIL), a subsidiary of Suzuki Motor Corporation Japan, is considering a new product introduction to defend its pre-eminent position and retain its competitive advantage in the Indian car market. Three different choices have emerged, out of which only one can be pursued. There is a need to reassess MSIL’s potential growth opportunities and strategy for competing in the A-segment. Which product should MSIL invest in to successfully defend its position?

Maruti Suzuki India Ltd. (MSIL), a subsidiary of Suzuki Motor Corporation Japan, is considering a new product introduction to defend its pre-eminent position and retain its competitive advantage in the Indian car market. Three different choices have emerged, out of which only one can be pursued. There is a need to reassess MSIL's potential growth opportunities and strategy for competing in the "A-segment." Which product should MSIL invest in to successfully defend its position?