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Ford Motor Company: Electrification Challenge
In 2020, Ford Motor Company (Ford), a global automaker, embarked on a transformative journey toward electrification with the introduction of the Ford Electric Vehicle Strategy. This case examines Ford's approach to meeting the electrification challenge, particularly in response to California's Executive Order N-79-20, which mandated the phase-out of gasoline-powered vehicles by 2035. The case provides insights into Ford's activities and highlights the challenges and opportunities inherent in the electrification space.