個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
Internal Entrepreneurship at the Dow Chemical Co.
Describes how a corporate entrepreneur shapes an internal growth venture within the company, mobilizes the resources that are needed to implement the venture, and achieves success. Complementing his entrepreneurial behavior, however, is the support that he receives from several senior managers in the firm. Allows a careful examination of the challenges for corporate entrepreneurship in a large multinational firm and the roles that senior executives have to play to support it.