This case study focuses on the digital transformation strategy of Tsingtao Brewery in the Chinese beer market. Tsingtao Brewery is one of the oldest and most famous beer brands in China. However, this legacy brewery company also faces challenges, such as fierce competition, slow market growth, and consumption upgrading. To respond to the changes of consumer demand and industry competition, Tsingtao Brewery accelerates its digital end-to-end supply chain in various aspects, such as procurement, production, logistics, and marketing. During its digital transformation, did Tsingtao Brewery choose outsourcing digital technologies, applying the Blue Ocean Strategy, or centralizing its organization? These dilemmas were awaiting answers.