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From Wholesaler to Retailer: Was the Transformation Successful?
The case documents Fu Sheng Gardening, a Taiwanese flower company that transformed from a wholesaler to a retailer, facing challenges and opportunities. The case suits undergraduate and graduate students taking Operations and Supply Chain Management courses. To answer the case questions, students should apply knowledge in global supply chains, perishable goods, sustainability, e-commerce, supply chain risk, dual-channel supply chains, and transportation. The case can be used for an independent discussion session of 90 minutes to integrate students' learning.