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Shoes for Moos Inc.
Jim Wells has just developed moo shoes, specially designed shoes for cows that aid in the cure of foot problems. He wishes to market these shoes and is trying to decide price, channel, and promotion issues. Jim has access to a limited amount of investment capital and he must decide whether to proceed with his idea for moo shoes. The case contains sufficient data to calculate the potential market size, breakeven analysis, and profitability.