個案總覽

Despite the rapid growth of Asian businesses, the center of the world economy in the next century will continue to be North America and Europe.

Germany's small and midsize companies, known as the Mittelstand, are a hidden source of wisdom on global competition. Companies like Krones, Korber/Hauni, Weinig, Webasto, and TetraWerke dominate their markets with world market shares ranging from 70-90%. When combined, they account for the bulk of Germany's trade surplus. The success of the Mittelstand lies in a set of five common practices. These companies all: 1) combine a narrow product-market focus with broad geographic scope; 2) perform best in the areas customers care most about; 3) balance closeness to customers with deep technical knowledge; 4) rely on themselves, especially for R&D; and 5) foster close ties between managers and workers.