Developing a truly innovative strategy requires you to anticipate your own company's disruption. The Phoenix Encounter Method uses a series of exercises and workshops to imagine your organization's competitive annihilation and then develop a new strategy for disrupting yourself before a competitor can.

This case study describes the journey of "El Sistema", a classical music education programme in Venezuela that illustrates the transformative power of music to improve the lives of millions of youths in some of the poorest communities in the world. Using the experience and insights of founder José Antonio Abreu, together with an analysis of the programme's development, the case shows how vision and inspiration are translated into a vibrant and effective organization in the long term. It covers the strategic initiatives and organizational processes used to engage and mobilize a critical mass of people to achieve large-scale impact throughout Venzuela and beyond.