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The owner of Arrow Printing and Publishing, and his accountant were reviewing the company's fiscal performance. After nearly 45 years in the printing industry and with an increasing interest in other fields, such as municipal politics, the owner was considering if the time had come to leave printing and move on to new challenges. The options included keeping Arrow Printing and expanding into a potentially lucrative market or selling the business and move on.

The owner of Tutti Matti, a new restaurant specializing in authentic Tuscan cuisine, opened only four months before the outbreak of Severe Acute Respiratory Syndrome (SARS) in Toronto, Canada. Tutti Matti had a successful first six months, and the early performance was encouraging. However, to continue the restaurant's success and to overcome the added challenges created by SARS, a strong and creative marketing plan was necessary.

The owner of Arrow Printing and Publishing, and his accountant were reviewing the company's fiscal performance. After nearly 45 years in the printing industry and with an increasing interest in other fields, such as municipal politics, the owner was considering if the time had come to leave printing and move on to new challenges. The options included keeping Arrow Printing and expanding into a potentially lucrative market or selling the business and move on.