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HPP: Tapping the Netherlands' Potential
Stichting Het Potentieel Pakken (HPP) was launched to solve a systemic problem in the Dutch Labor Market: gender inequity that was leading to a large number of women to work part-time in fields that were in desperately short supply of labor, like health care, child care and education. In the midst of the COVID-19 pandemic, Dutch Medical Care Minister Tamara van Ark announced that it would provide a large grant to HPP, a non-profit that aimed to help organizations-like hospitals-tap into the full potential of the Dutch labor market by helping them better manage their part-time workforce. HPP's President and Founder Wieteken Graven wondered how HPP could grow from an annual budget of €450,000 to more than four times that within months. Could her team scale this quickly and what would happen when the government funding ended?