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Where to Launch in Africa? (HBR Case Study and Commentary)
An ambitious executive is about to leave his employer in order to launch his own Pan-African venture. Should he start up in a rapidly growing, but already competitive, market or in a series of smaller, untapped markets? Expert commentary comes from Ashish J. Thakkar, founder of Mara Group, and Iqbal Surve, founder and chairman of the Sekunjalo Group. -
Where to Launch in Africa? (Commentary for HBR Case Study)
An ambitious executive is about to leave his employer in order to launch his own Pan-African venture. Should he start up in a rapidly growing, but already competitive, market or in a series of smaller, untapped markets? Expert commentary comes from Ashish J. Thakkar, founder of Mara Group, and Iqbal Surve, founder and chairman of the Sekunjalo Group.