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Switching On Creativity
It is widely accepted that creativity influences critical organizational outcomes. Yet many practitioners struggle to design work routines that foster creativity. In response to this 'knowledge gap', scholars have increasingly studied job design factors that enhance or hamper creativity. The authors focus on one under-explored job design factor that may influence creativity: task switching. They show that, by forcing individuals to temporarily put tasks aside, a 'continual-switch' approach elevates creative performance by alleviating the tendency to cognitively 'fixate' on ineffective ideas or problem-solving strategies.