A major U.S.-based fast food company with extensive operations around the world was contemplating whether to enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers, and suppliers. Also includes social issues as potential forces.

A senior manager in a U.S. manufacturing firm must make a recommendation about whether to move 57 labor-intensive jobs from the existing California plant to a new facility in a Mexican maquiladora. The Mexican opportunity would require deciding the mode of entry (subcontracting, shelter operator, or wholly owned subsidiary) and location (border or interior).