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Dataset for MercadoLibre.com, Courseware, Spreadsheet
Datasets of listings and powersellers transactions to perform analysis for the case. -
MercadoLibre.com
MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue expectations, and position in the Latin American market?