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This technical note highlights the most useful resources for gathering data on particular companies or industries, including information relevant to ethics, accountability, and responsibility.

Brief discussion of managing for stakeholders and the role this plays in achieving value creation and competitive advantage.

Technical note on industry analysis and competitive dynamics.

Brief discussion of resources and capabilities, their importance, and their role in the creation of competitive advantage.

Brief introduction to the field of strategic management, including basic concepts and scope.

This technical note begins with the resolution of the "Google and Internet Privacy" case (UV1354) (disturbed by the office reaction to him, Charlie resigns), and then discusses the privacy issues the case addresses. Although "personal privacy" is a difficult concept to define, academics and social commentators continue to struggle with that definition as well as the value of "personal privacy." For an individual, privacy is a significant factor in determining one's autonomy and independence. This technical note discusses the concept of personal privacy from a Utilitarian and a Kantian perspective.

Based on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users' habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.

This technical note outlines background theories of ethics that are relevant to managerial decision-making and develops a framework that managers can use to enhance their ability to make good choices.

This case outlines the dilemma of V. Raja, president and CEO of GE Healthcare India, when the company's ultrasound machines were implicated in many cases of prenatal sex determination. Even in the 21st century, Indian society favored males and many in India saw females as a burden on their families. Studies had shown that fewer and fewer girls were being born, with potentially catastrophic results for future Indian society. The reason: Many women were relying on ultrasound machines to determine the gender of their fetus and, if it were a girl, having abortions. Raja knew that GE Healthcare and ultrasound machines were providing much better medical care for Indians, particularly those in rural communities, and that the company was following all the rules and regulations to prevent this type of abuse. But he also understood the social issues that were involved. Ultrasound machine sales had enormous potential to help maintain GE's market-leading position in India. But should the company step back from its aggressive sales strategy? How could Raja and the company alleviate the growing discontent among critics and the media against the practice of prenatal sex determination testing using GE's ultrasound machines? What additional efforts did GE need to make to prove its intentions of promoting prenatal care? What other efforts should the company make to stop the illicit prenatal gender determination and resulting abortions? How could he protect the as yet untarnished image of GE as a responsible corporation going forward?