Moving the needle on meeting major sustainability goals â€" like cutting carbon emissions â€" requires setting objectives that are ambitious enough to reflect an organization’s vision and yet sufficiently realistic about business requirements so that early wins can be achieved and momentum can be built. The authors walk readers through a five-step process for identifying and setting sustainability goals, and for managing the tension between urgent needs for climate action and maintaining business health.

How do established companies respond to the entry of hybrid social ventures in their industries? Hybrid social ventures-new companies that combine business and social missions-compete with established companies for customers and employees, but also share an interest in the advancement of established companies' sustainability activities, creating opportunities for collaboration. Based on the analysis of eight established consumer-facing companies, this article presents a framework for understanding how these companies' responses to hybrid social ventures differ. These differences are based on opportunities they perceive for sustainability-oriented value creation with their own customers and employees.