• COVID-19: Pret a Manger's Fight for Survival

    The case describes how Pret a Manger-a London casual-dining institution-was significantly adversely impacted by the COVID-19 pandemic, and how they tried to pivot by launching several business experiments in fast succession. The long-term outcome of these experiments was far from certain, but the case provides a solid basis for evaluating their potential merits and pitfalls.
    詳細資料