The Silos, an industrial heritage building located in the Shekou Industrial Park in Shenzhen, China, was formerly a glass factory building that became industrial ruins. In November 2022, L&A Group transformed this industrial site into China’s first industrial site digital museum, its first metaverse experience centre, and a new landmark of Shenzhen digital cultural tourism. When the first phase of exhibition closed on May 31, 2023, the Silos had brought real profits to L&A Group by using the metaverse as the main selling point. However, considering the waning metaverse mania in China, the Silos needed to design and position its next selling point. Could L&A achieve strategic upgrading and sustainable development of this project?
New Zealand’s economy was based on agriculture, which comprised 50 per cent of the country’s national greenhouse gas emissions. In 2008, the government imposed a cap-and-trade system—known as the Emissions Trading System (ETS)—but had excluded the agriculture industry at the time. Recently, the government had been considering imposing a carbon tax at the farm level by 2025 to incentivize livestock farmers to reduce their emissions. However, there was significant backlash from the industry, and the government continued to delay implementing the tax. Would it be possible to propel the country into a new era of net-zero-carbon agriculture without destabilizing the meat and dairy industries?
In a world accustomed to paying more than ¥25 for a cup of bubble tea, Mixue Ice Cream & Tea (Mixue) from Zhengzhou, China, boldly introduced a ¥7 deal. The company’s founders did not just offer a lower price but reinvented the game. Their formula of high quality at an affordable price, combined with a sticky social media strategy, was an instant hit among younger generations. In March 2023, as Mixue continued to dominate the Chinese market, the founders faced a choice regarding their company’s future growth: should they continue to expand globally, or should they pivot to the coffee market and revolutionize yet another beverage industry?