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China's Science Fiction World Publisher - Developing a New Business Strategy for a Small Enterprise
Science Fiction World (SFW) was set up in 1979 as a publishing unit of China's state-owned Science and Technology Organization to promote science and technology. For more than three decades, this leading science fiction publisher had survived China's tightly regulated publishing industry. However, with the accelerated technological and social changes sweeping across China, SFW faced new challenges and had to assess how the changes could impact the future sustainability of its print-based book and magazine publishing business.