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Kingdee in 2011: Stranding or Dormancy?
This case is the follow-up of Kingdee A(6-311-351). In 2011, Kingdee made strategic investments and business expansions, suffering net profit decline despite operating revenue growth and also changes to top managers. -
Kingdee
This case focuses on the competitive strategy of the number two management software company in China, Kingdee, as it competes with UFIDA and major international firms SAP and Oracle for position in the Chinese market. A particular focus is on its internal culture as it tries to grow rapidly with a very young non-Hokou-bearing staff in Shenzhen.