個案總覽

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation services. In 1983, as part of an effort to offset the rise in their distribution costs, Frito-Lay considers selling miles on its backhaul lanes to other companies. Frito-Lay management must consider whether the potential revenues from these services warrant the possible degradation of service to Frito-Lay's sales force. If the backhaul proposal is approved, a marketing plan for the transportation services must be developed.

Under the leadership of Robert F. McDermott, USAA has been transformed from a property and casualty insurance company with $200 million in assets in the late 1960s to a $11 billion financial services empire in 1988. The case illustrates the value of having a CEO drive a vision of how computer and communications technologies can be used within an organization. As a result of McDermott's vision and his strong support for information services planning, USAA has one of the most technologically sophisticated operations in the insurance business. Describes a number of new system initiatives that are being put in place and can be used to discuss the challenges faced by USAA to use these initiatives to increase the competitive advantage that its technological base had given them in the past. Also includes a mission statement for the Information Services Division.

Spreadsheet supplement for case 188-102.

Describes the major modes of domestic freight transportation (motor carrier, rail, air, water, and pipelines). Examines the characteristics of the transportation service that each mode provides and discusses changes in the industry that have resulted from recent regulatory reform. Intended to provide background information for the transportation cases used in the Business Logistics course.