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Motorola and Japan (B)
Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. -
Motorola and Japan (A)
In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central questions confronting management. -
Motorola and Japan (A), Supplement
Updates Motorola and Japan (A) for 1982. -
Lotus Development Corp.: Entering International Markets
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the United States and looks at the considerations surrounding its initial efforts to sell abroad. Can be taught with Note on Comparative Advantage. -
Note on Comparative Advantage
Discusses David Ricardo's theory of comparative advantage and the refinement of his model developed by Eli Heckscher and Bertil Ohlin. Presents several criticisms of the Heckscher-Ohlin theory, including Wassily Leontief's empirical demonstration that the nature of U.S. imports and exports were exactly contrary to the predictions of the theory.