個案總覽

A successful woman executive attempts to integrate women into the construction trade in Chicago. Julia Stasch rose from office assistant to president and then chief operating officer of a major Chicago real estate firm, Stein & Co. This case describes her campaign to create expanded opportunities for women and minority-owned businesses as suppliers to construction projects and for women and minority workers on construction sites. It discusses entrenched discrimination in a particular industry and the creative change strategies implemented by one executive. The case may be used in Human Resources, Organizational Behavior, Ethics, and Diversity courses.

Supplements Julia Stasch (A).