政大個案中心 NCCU COLLEGE OF COMMERCE · CBCC

個案總覽

依發行單位、學門或關鍵字，找到適合的教學個案。

  • K-Pop: A Global Music Factory Fizzling Out

    As shown with Psy's hit song, "Gangnam Style," K-Pop (Korean Pop) music has been successful recently, not only in Asia but also in many other countries. K-Pop's current success largely stems from its systematic production system and this new business model has changed the managerial paradigm in the entertainment industry. However, recently, there has been a growing concern that K-Pop may be just a case of short-lived hype, thus it may not have sustained success.
    詳細資料