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Demography and Destiny: Embracing Population Aging to Create Value
From Asia to the Americas, populations are getting older, and so far, business and policy leaders have done little to prepare for it. The authors -- from Accenture's Institute for High Performance -- describe some of the key myths that are standing in the way of leaders' understanding of this demographic certainty. For example, one myth is that 'Older consumers are an unattractive demographic for marketers.' The authors debunk this and six other myths and show how to embrace this burgeoning market.