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依發行單位、學門或關鍵字，找到適合的教學個案。
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Eli Lilly: Xigris (A)
Examines the launch of Xigris, a breakthrough new pharmaceutical product for the treatment of sepsis. The newly appointed head of marketing for Xigris is reviewing the launch plan. -
Eli Lilly: Xigris (B)
Supplements the (A) case.