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AGENTS.inc: Pathways to Growth at an AI Startup
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early mover in the AI agent space, the company faced increased and well-funded competition in 2024. The founders needed to raise a seed funding round, to decide if they should continue their B2B model or change to focus on creating a digital agent store, and if they should release their software to open source. If they did so, they needed to decide what to make open source and what to retain as proprietary.