個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
E-Cigarettes: The Wild, Wild West
In 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.