個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
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Craig Weatherup
A biographical information sheet about Craig Weatherup, president and CEO of Pepsi Cola, North America. -
Lisa Benton (A)
Lisa Benton is in her fourth month as an assistant product manager at Houseworld, a leading consumer products company. She has been on the job since graduating from the Harvard Business School, and she has been frustrated from the start by a lack of responsibility, by her poor relationship with her boss and a colleague, and recently, by the negative performance review she received. Concerned about her future at Houseworld, Benton is considering calling her former boss from her summer job to inquire about a position. An updated version of an earlier case. -
Lisa Benton (B)
Provides a follow-up to Lisa Benton (A). -
Rudi Gassner and the Executive Committee of BMG International (B)
Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. -
Rudi Gassner and the Executive Committee of BMG International (A)
Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a 1993 decision that Gassner and the executive committee must make about whether or not to change managers' business plans and bonus targets as a result of a newly negotiate reduced manufacturing cost. Allows for discussion of a number of timely and important issues: 1) the complexities of managing and growing a large global business; 2) the tensions between centralized corporate control and decentralized local management in a global organization; 3) the impact of leadership style on corporate culture and performance; 4) the challenges of leading a senior mangement team; and 5) the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee.