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Managing Performance at Haier (A)
Examines the key elements and principles behind Haier's performance management system and the organizational behavioral context in which it was implemented. Haier's performance management system constituted a significant competitive advantage and was a key factor in the company's transformation from a small, backward, collectively owned local company to the number five player in the global white goods industry. The strength of the case lies in the universality of the key principles behind Haier's management performance systems.