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Becton Dickinson: Worldwide Blood Collection Team
- 商品編號：394072
- 商品分類：Case
- 長度：22頁
- 出版日期：1993-10-25
- 再版日期：1994-09-23
- 學門：
Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development. Explores the use of an integrative team as the organizational means of achieving global integration while preserving local flexibility.