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Role Playing as a Sales Training Tool
One key to a successful retail business is friendly, knowledgeable, motivated salespeople. But, even in some of America's best-known stores, one encounters indifferent clerks or must search for a clerk willing to take one's money. An effective technique - used for years by J.B. Robinson Jewelers - for teaching salespeople a natural and friendly sales manner is role playing. Employees like role playing. It's dramatic, and they retain more through these sessions than they would from manuals or lectures.