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Canadair Challenger Jet
- 商品編號：9A80A010
- 商品分類：Case
- 長度：36頁
- 出版日期：1980-01-01
- 再版日期：2000-03-28
- 學門：
The Canadair Challenger Jet senior management must decide whether or not to proceed with the venture of designing, marketing and producing an aircraft to compete in the world market for large business jets. Canadair executives must decide the product positioning, price, advertising, selling program, and servicing arrangements before they can assess the feasibility of the venture.