學門類別
政大
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- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
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- Human Resource Management
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- Business Ethics
- Organizational Behavior
- Information Technology
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- Business & Government Relations
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- Teaching & the Case Method
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
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Stonewall Kitchen
Jonathan King and Jim Stott, the founders of Stonewall Kitchen, started out in 1992 with a simple business selling jams and jellies at local farmers' markets. By 2004, they had grown the company into a $25 million organization with 250 employees. They expanded their range of services to include high-end specialty food manufacturing and wholesaling, as well as retailing through free-standing stores and catalogs. King, who serves as president and CEO, set an aggressive growth goal: to quadruple the business to $100 million within the next five years. Challenges students to consider product/market issues as well as organizational and cultural implications. Raises questions about the impact on the business and the founders of taking on new partners.