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The vice-president of National Hockey League Enterprises Canada is faced with an opportunity to pursue the development of a retail outlet dedicated to Brand NHL merchandise. He must decide among three implementation options: retain control of the facility, relinquish control to a management firm or retain operational control. This case is suitable for an introductory business course and may be taught over two one-hour classes.

This series of 14 exercises is intended to provide practice in the typical arithmetic challenges faced by marketers. Each exercise focuses on different calculations, including margin calculations, contribution analysis, profit analysis, price calculations and break-even calculations.

Canada's rate of organ and tissue donation was one of the lowest in the industrial world. The issue had come to the forefront in Ottawa and now each provincial government had to find a way to increase the donor rate. Students should develop an integrated marketing communications plan to boost awareness within Ontario.

The new program director at an indoor soccer facility must rethink his marketing strategy if the company is to break even. This case is suitable for an introductory marketing class.