• The Prepared Mind: The Road to Eureka is Paved with Doubt

    In an excerpt from their book, Thinking in New Boxes: A New Paradigm for Business Creativity (Random House, 2013), the authors describe the power of embracing doubt to move beyond the status quo to value-added solutions. Both leaders at the Boston Consulting Group, they describe a process for innovation that begins with questioning your 'boxes'-the mental models you are currently operating with. In the end, they show that embracing doubt is a critical element of a new paradigm for creativity that recognizes that no idea is good forever. In the end, surviving success can be just as challenging as succeeding in the first place.
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