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The announcement that BP PLC, the world's third-largest oil firm, was going "beyond petroleum" generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000. When BP's Alaska employees raised safety and environmental concerns in 2002, stakeholder groups, news media and regulators were drawn into the conflict.

"On May 27th, 2006, a devastating earthquake hit the Indonesian island of Java. The Indonesian Red Cross, Palang Merah Indonesia (PMI), set up a relief operation in the province of Yogyakarta. The NGO already had extensive experience in disaster relief, having battled a volcanic eruption two months earlier as well as two tsunamis during the preceding year. This operation, however, was slightly different. The International Federation of the Red Cross (IFRC), of which PMI was a member, had just decentralized its supply chain for disaster relief by setting up three regional logistics units (RLU) in strategic locations across the globe. PMI's relief operation in Yogyakarta was the first of the IFRC's national societies to benefit from the support provided by the new RLU in Kuala Lumpur. The case looks back over ten years, tracing the substantial changes that supply chain decentralisation incurred at the organizational level, and the challenges thrown up by the process of establishing the RLUs. It is the final part of a series of three case studies on the reorganization of the IFRC supply chain "

This case tells the story of successful corporate entrepreneurship bringing sustainable value innovation to agribusiness. It recounts the history of EADS-Astrium, subsidiary Infoterra and the development of a new product-service called Farmstar to help farmers reduce costs and increase yields. The case describes the creation of uncontested market space through the successful development of an innovative product that increases private benefits (profits) on adoption. Farmstar also generates public benefits (lowers pollution) by reducing the negative externalities of intensive agriculture. The process of simultaneously increasing public and private benefits through productivity increase and cost reduction is known as sustainable value innovation (SVI).

This case describes the relief supply chain in the initial 72 hours following a large-scale natural disaster. Taking the earthquake in Armenia as an example, we use the Fritz Institute Framework, published in 2005, to draw a parallel between two response systems: the Colombian government response and the National Society of the Red Cross, part of the Red Cross Movement based in Geneva.

In 2007, Shai Agassi raised $200 million to launch Better Place. By deploying a network of charge spots, switch stations and systems that optimised the use of electric vehicles (EV), the company had the potential to become a major player in the transport industry. To succeed, however, it had to overcome major implementation challenges, among them the need to achieve a minimum level of standardisation for the interface between vehicles and the recharging grid, and the continuous need to finance its market expansion.

The Fleet Safety project was developed in response to the needs of the members of the Fleet Forum, an informal collaborating body and independent knowledge centre for fleet management in the humanitarian sector. With the backing of Danish government aid agency Danida, the Fleet Safety project drew on the resources of government, the humanitarian sector and private companies to develop, test and disseminate a road safety toolkit for humanitarian organizations operating in the developing world. The toolkit was tested within the Kenya offices of six major humanitarian organizations before the definitive version was to be disseminated and promoted globally.

In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies' product return streams and how they turned this idea into a successful business. Cycleon was founded in 2005 to offer original equipment manufacturers an option to manage returns at a lower cost than was offered by express services, and with greater speed than possible by leveraging forward supply chain partners. It describes the reverse logistics market, Cycleon's strategic positioning, and the entrepreneurial challenges it faced.

In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies' product return streams and how they turned this idea into a successful business. Cycleon was founded in 2005 to offer original equipment manufacturers an option to manage returns at a lower cost than was offered by express services, and with greater speed than possible by leveraging forward supply chain partners. It describes the reverse logistics market, Cycleon's strategic positioning, and the entrepreneurial challenges it faced.

The North Star Foundation brings together partners with a shared strategic interest in combating HIV/AIDS in truck drivers. It has identified a successful model for roadside health clinics which, to be effective, needs to be applied on a country-wide scale, due to the mobile nature of trucking. This case examines challenges and best practices in scaling up innovative ideas.

The case describes how AMF Snaps, a supplier of fastenings for the premium clothes market, has risen to become one of Europe's leading and most innovative snaps companies. From the first collection in 1996, designed by founder Andreas Faerber with the help of some friends using simple computer graphic tools, by 2007 the workforce had increased from four people to 70, with annual sales of 50 million snaps. Unwavering in his belief that the relationship with the customer is key to success, in 2007 Faerber was faced with a dilemma. Survey results revealed a gap between what employees perceived to be the company's strong points and what its clients considered them to be. It also uncovered a weak point in the snap supplying process: the outsourced manufacturing of the snaps. .

The case puts the students in the role of a member of a management team trying to create a strategy map and balanced scorecard, in an attempt to ensure alignment of strategic objectives and how to reach them.

Case (A) describes how a major player in the agricultural chemicals industry struggles to transform a fragmented group of newly acquired businesses into an integrated supply chain. The case highlights the firm's operational and organizational problems from the perspective of the European supply chain manager, whose primary objective is to streamline operations and cut costs.

The case narrates the process of testing the concept of weather derivatives in developing countries. It describes why the World Food Programme chose Ethiopia as the pilot case and the process that led to the selection of AXA Re, the giant insurance company.

The UN is a typical example of a global organization with a complex politicized and "siloed" structure. How does one make the parts collaborate? How does one effect change and performance improvement when one does not have formal authority?

Fleet Management is the second largest spending in the humanitarian sector, preceded by staffing. Aware of the fact and concerned for the increased need for efficiency, a group of humanitarian professionals manage to raise awareness in their community and bring to the discussion table the members of the different organizations concerned. The turnout is unexpected, the willingness to improve is high, yet the challenge remains how to bring about change in a sector that is so fragemented, without control or command, and where fleet management has long been viewed as the job of those people "with grease under their nails".

The case narrates the first year of the Moving the World Program, a public-private CSR-driven partnership between TPG and the UN World Food Program. It describes the five joint initiatives, where the organizations would merger their experience and capabilities in the pursuit of enhanced performance in humanitarian operations worldwide.

The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.

Set during the 2002 Southern Africa food crisis the case describes the design and implementation of a humanitarian logistics operation for the distribution of food donations in the Southern Africa Development Community (SADC). This complex operation affected by severe droughts, economic downturn, poor access to recipients and the HIV pandemic, takes an unexpected turn when Zambia rejects the donations upon finding traces of genetically modified organisms (GMO). This forces agencies to redesign their assistance strategy and challenges the ongoing plans with new bottlenecks, costs, and delays. In the end the operations succeeds in light of the coordination support provided by the implementing agency, World Food Program (WFP).

Set during the devastating earthquakes in 2001 in El Salvador, the case narrates the process of implementing SUMA, a supply management system. It addresses the complexity of a humanitarian operation where numerous un-coordinated parties are involved in a highly politicized environment. Beyond providing managers and the public with information about the amounts of aid collected, stored and distributed, SUMA contributes to the situation with a degree of visibility and accountability essential to prevent the aid from manipulation or diversion.