Many companies were unprepared for the supply chain disruptions triggered by the COVID-19 pandemic, even though the threat of a global pandemic had been well known for nearly 20 years. Companies need a new mindset to prepare for the inevitable black swan triggers of the next supply disruption. The ADDAPT Framework features six capabilities anticipate, detect, diagnose, activate, protect, and track to better manage for such disruptions and maintain product flow from suppliers to customers.

This case examines a set of expansion options for a successful Internet luggage retailer, with a particular emphasis on the operational complexities.