個案總覽

Discusses the purchase and installation of automated cutting equipment in a medium-sized furniture factory. The equipment has so far failed to cut costs as expected and the management is attempting to discover what the problems are and what can be done to remedy them.

General managers can assess the strategic merit of potentially radical technical innovation by evaluating the two key determinants of innovation success: technology potency and business advantage. This framework uses four considerations as its criteria: inventive merit, embodiment merit, operational merit, and market merit. Development of transistorized semiconductors, and turbine engines used in supersonic jets are examples that illustrate application of the strategic assessment framework.