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Bank BRI: Entering the Ultra-Microfinance Segment?
The case focuses on Bank Rakyat Indonesia (BRI), a state-owned enterprise (SOE), and its decision to enter the ultra-microfinance segment. It starts with a brief history of the bank and the government's involvement, before discussing BRI's current position and how it engages with micro, small, and medium-sized enterprises (MSMEs). After a brief overview of the microfinance sector in Indonesia and the opportunities this presents, it discusses possible ways for BRI to enter, and alternative strategies it could pursue.