學門類別
政大
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- TNT Assignment: Financial Ratio Code Cracker
-
GuayakÃ
This case describes how a small business venture started by five friends turned, over a 20-year span, into a company with sales of USD 49 million and a renowned, sustainable and innovative business model that had a high social and environmental impact. It also illustrates impact entrepreneurs' calling and motivation, as well as the dilemmas and challenges faced in order to stay true to their principles as the business grows and consolidates. The key question confronting these entrepreneurs at the end of the case is whether Guayakà should continue to grow at its current pace, or whether it should moderate its growth in order for its founders to gain a better understanding of the negative environmental impacts that the business creates and to find ways to manage those impacts.