個案總覽

National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can NLM survive in the newer, faster e-business logistics world? What are NLM's options for growth?

Softbank Venture Capital (SBVC) has established a business incubator, Hotbank. Ellen Levy, a "Netbatsu Development Officer" with SBVC, is faced with a decision about which relationships among Hotbank/SBVC portfolio companies to facilitate.

Magdalena Yesil, investor and former entrepreneur, must decide whether to become a venture partner at US Venture Partners. This case discusses career progression, entrepreneurship, and deciding among career alternatives. Yesil's entrepreneurial experiences include UUNET, CyberCash, and MarketPay.