個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
Carolina Lunker Sauce
Carolina Lunker Sauce is a new product attempting to break into the fishing attractants category. The company founders are evaluating cutting the retail price of the product in order to secure distribution. Analyzing this decision forces the leaders of this struggling company to evaluate their overall new product strategy and the product's positioning in the market.