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Rattling SABRE - New Ways to Compete on Information
The old models of computer-based competition no longer apply. The new era is driven by the greatest upheaval in computer technology since the earliest days of the industry. The game is shifting from who can build the newest proprietary electronic tools to who can use and modify available tools more effectively. In terms of competitiveness, it is increasingly difficult for computerized distribution systems to bind customers to products. The future of electronic distribution is in neutral electronic markets that sell products from different vendors and make their data available to all.