Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup's automotive subsidiary established in 2017, was contemplating VinFast's future strategy. Domestically, the EV market in Vietnam was in its infancy with many hurdles including a shortage of charging stations, potential electric overload, a lack of consumer incentives, poor road conditions, and traffic congestion. Internationally, VinFast faced fierce competition from more established EV makers. Should VinFast put more emphasis on the domestic market or the international ones? How could VinFast adjust its strategy and resource allocation for better growth?

After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a personal game between a developer and his girlfriend to a global phenomenon in just a few months, Wordle seems poised to outlast its pandemic peers when The New York Times makes an unexpected bid to acquire it. Dissect the journey of one programmer and his viral product as he debates a 7-figure exit before earning his first dollar of revenue.